Tuesday, August 31, 2010
COKE ADDICTS OUT OF LUCK AS PEPSI MOVES IN
Like many rinks around the Canadian Hockey League, the faceoff dots have been replaced by Pepsi logos. But doesn’t Harbour Station have a deal with the Coca-Cola Company?
“I am pleased to confirm that Harbour Station and the Sea Dogs have entered into a multi-year agreement with Pepsi Canada,” writes Harbour Station Director of Marketing Ken Moore via email. “The agreement takes effect in September.”
This means that all concession stands will serve Pepsi products, the vending machines will be replaced, and it could spell the end of the giant Coke sign under the luxury box seating in the west end of the facility. There are also Coke decals on all upper bowl cup holders.
Along with their flagship Pepsi soft drink, the company also produces Mountain Dew, Amp Energy Drink, Aquafina bottled water, Lipton Iced Tea, 7up, Mug Root Beer, and many other items.
Many Coke fans may be upset by this news, but the changes could have been much more drastic. At the Pittsburgh Penguins new arena, the CONSOL Energy Centre, the drink of choice is not Pepsi or Coca-Cola - but RC Cola.
Note: full props to @andrelli814 for the insight.