While it's often unpopular for a well-known entertainment venue name to be replaced/adjusted by a corporate name, the fine folks of the Port City - at least those who commented on this 97.3 The Wave Facebook post - are very much in favour of the initiative.
These people are, of course, correct, and the added revenue from a sponsorship agreement would be a huge boost for the building. Just look at the Halifax Metro Centre, which has undergone several much needed renovations since Scotiabank purchased its naming rights.
According to the Telegraph-Journal on Monday (paywall), Harbour Station runs an annual operating deficit of $700,000.
Harbour Station has been publicly seeking a naming rights sponsor since 2015.
One thing that is perhaps complicating Harbour Station's future is Moncton's new facility, which is set to open next year. Moncton will no doubt attract a lot more shows - perhaps more than Saint John - with its new building, which could certainly have a negative impact on Harbour Station. Along with that, you have to think Moncton is also interested in finding a naming rights purchaser.
A few weeks ago, The Telegram had an interesting article on the rental costs of Atlantic arenas.
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